Light Skin Cancer: GD Public Relations Successful
It belongs to the GD's statutory objectives to inform the public about
new findings in the field of prevention and treatment of skin diseases.
For this aim the society has set up a complex communication network in
the last years.
How efficient the GD's public relations work meanwhile is reflected by
the example of the term "light skin cancer". This term has been
coined in spring 2003 by the GD Task force "Licht.Hautkrebs.Prävention
(Light.Skin Cancer.Prevention) and diffused in the scope of a diversified
information campaign of the GD. The campaign slogan was "also light
skin cancer is hazardous".
Numerous public media such as ARD, ZDF, Bild and Bunte took up the subject
and reported about it in some cases repeatedly. Also the results of inquiries
in internet search engines like Google or Yahoo clarify the increasing
significance of the subject: more than 1,500 entries can be found there
today relating to the subject "Light Skin Cancer".
The GD's instructional work has thus indubitably contributed to set an
increased focus on light skin cancer types and their preliminary stages
in the public's awareness. As next step in this context the society addresses
the topic "Skin Cancer as Occupational Disease". They will inform
the public in the scope of their press relations on the occasion of their
10th Annual Meeting of the GD in Münster in April 2006.